Record industry takes P2P advertising.

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RichieUK

Posted 10/20/2006 10:39 AM

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The record industry, having spent the best part of the last five trying to destroy peer-to-peer networks, has now realised that file sharers are also their biggest customers and has started to insert adverts into shared files.

The Wall Street Journal reports that a Jay-Z video has been inserted into decoy files which are then uploaded to file sharing networks.

'The concept here is making the peer-to-peer networks work for us,' said Jay-Z's attorney, Michael Guido. 'While peer-to-peer users are stealing the intellectual property, they are also the active music audience.'

http://www.pcpro.co.uk/news/95943/record-industry-takes-p2p-advertising.html

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